PORTFOLIO

work

I’m James—a seasoned Director of Product & Digital Strategy based in Los Angeles, blending creative vision with tech expertise. With over 15 years of experience in SaaS product management, digital transformation, and generative AI. I design and launch solutions that drive growth for both small and medium-sized businesses (SMBs) and enterprise clients.

I’ve led the creation of AI-powered content and asset systems, security-focused platforms, and dynamic UX experiences. I build and mentor high-performance teams that thrive on agility, creativity, and data-driven innovation.

JAMES ROSALES

Director of Product & Digital Strategy \ AI-Integrated Platforms

Projects & Work

Portrait of a young girl with curly hair, half painted realistically and half pixelated with a mosaic of diverse faces, blowing on a dandelion.

Photo of a mobile device over XP Pro font

front and back of orange mobile device on a blue background screen

UFC 157 promotional poster featuring Women's Bantamweight Championship fight between Rousey and Carmouche, and Light Heavyweight Bout Machida vs Henderson, scheduled for February 23 at Honda Center.

Artist drawing a stylized horse on paper, with drawing tools and paint palette in view, in a creative studio setting.

Product Design & Technology Innovation
Product Strategy & Digital Experience
Digital Producer
Director of Product Photography & Digital Platforms

When I’m not immersed in the digital world, you’ll usually find me experimenting in the kitchen, exploring new places, delving into photography, or simply enjoying time with friends and family. I’ve traveled to over 35 countries and shared meaningful moments with people from all walks of life. Those experiences continue to shape how I see the world—and how I lead—with curiosity, creativity, and a real appreciation for connection.